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The story of Aballu

Aballu began life in 1998 as idea for making Christmas gifts for my chocolate-loving friends & family. I’ve continued making truffles as gifts every Christmas, Easter, Mother’s Day and, well, everything in between! In fact, friends called my house ‘Jo’s Truffle Mountain’, because I always had mounds of chocolate in my kitchen when they called round. Much more interesting than biscuits, I’m told!

Fast forward to 2006, and this hobby has developed into ‘Aballu Artisan Chocolatier’. Those years have seen me developing the flavours and finishes of my truffles, and introducing new products; bars, chocolate pizzas and truckles...there’s always a new product being developed. I’m constantly experimenting with flavours, some that work and find their way onto my list, and others that, well, let’s just say, they were worth trying!  If you get the chance to call in at our base, The Cocoa Rooms, you may get asked to try one. Most of our visitors are happy to oblige!
So, how did I come up with the name ‘Aballu’, I hear you ask? And what does it mean? Well, when I began the work to set up my business, I really wanted to give it a Welsh name to reflect both my own background and that of the company, and had thought of a Welsh translation of ‘Jo’s Truffle Mountain’. But, trying to find a translation of ‘truffle’ is no mean feat! I asked as many Welsh speakers as I could, checked dictionaries, internet and phrase books, but it seemed likely that it didn’t translate. ‘Y Mynydd Truffle’ just didn’t seem to have the same ring to it!
But, all was not lost! During my search for the elusive Welsh ‘truffle’, I came across the phrase ‘aballu’. I’d like to say that it was a eureka moment, but I’d be lying! After more searching and brainstorming, I came across it once again. The more I thought about it, the more I liked it.  So, that’s how we came to be ‘Aballu Truffles’. And then in 2011, after a rebrand and a move to our brand new premises in Rossett, Wrexham, we are now ‘Aballu Artisan Chocolatier’.

And what does ‘aballu’ mean? Well, it’s North Walian Welsh for ‘and such things’. An apt name for a chocolate truffle company founded by a Wrexham-born woman, who now creates truffles, bars, pizzas, truckles…..and such things!